His 3 Lessons:
Lesson 1:
Balance the emotions & the story.
Choose to reveal the emotions slowly and weave the story in.
1:58 to 3:14 as an example...
Lesson 2:
Look for a fresh angle on a familiar topic.
3:57 to 4:48
Lesson 3:
Write from what you know. More sincere if from your own experience. The more personal the songs feel somehow the more universally it appeals.
5:26 to 6:07
Lesson 4:
Write songs because you love writing songs.
A song he wrote with a young artist that got dropped from the label
8:32 to 10:15
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